Marca España

What is Marca España?


“The Marca España is a state policy aimed at improving country’s image through advertising, both national and internationally. This requires designing a campaign that sells Spanish image highlighting our best assets and values.”
(Quoted from

In Spain we have a political class and an aristocracy we are not worthy of.
They are the finest examples of the Marca España, while we are nothing but a flock of dirty, poor and helpless sheep that only know how to rummage in the waste bins and invade the streets with banners and whistles (if our team wins, of course).

Whereas they are the greatest exponent of luxury, history, wealth and status, an example of leadership and the good life. They are the authentic Marca España.